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Beauty advent calendars can cost hundreds - but are they value for money?

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Core Development: Beauty advent calendars can cost hundreds - but are they value for money?
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Market & Financial Impact: Beauty calendars have become a Christmas staple and have become particularly popular with female shoppers.
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Actionable Insight: Monitor price volume action at market open; check key technical support/resistance levels.

It's easy to see the appeal of a beauty advent calendar. Like many women at this time of year, Julia says she often finds herself tempted to splurge on one - especially a perfume calendar. But she takes quite an unsentimental approach.

"I always look at what's in them. If I like enough of the fragrances, I'll buy it," says the 39-year old, who works as a senior commercial manager in engineering.

Luxury advent calendars are supposed to offer the thrill of a surprise but, for Julia, it is more important she actually wants the items inside - a thought that is also striking more and more customers in the wake of the scandal over the Skims calendar.

Customers likened the contents of Kim Kardashian's Skims calendar to something you would find down the back of a sofa

This week, Kim Kardashian's beauty brand offered all of its customers refunds for its $148 (£110) calendar after being widely criticised on social media over the quality of its contents, with some customers likening the hair clips, scrunchies and keychains inside to things you might find down the back of a sofa.

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Official Publisher Attribution: This report is aggregated from Bloomberg. ZeroLive provides live aggregation, automated sentiment synthesis, and exchange disclosure monitoring for retail market participants.
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