Aayush Wellness enters shilajit supplement market with Himalayan drops (Image - Company website)
Aayush Wellness Ltd has entered the shilajit-based wellness supplement segment with the launch of Himalayan Shilajit Drops, seeking to diversify its nutraceutical portfolio and tap growing demand for products targeting energy, stamina and vitality.
The launch comes amid projected growth in the global shilajit market, which was valued at $206.64 million in 2025 and is expected to reach $436.72 million by 2034, expanding at a compound annual growth rate of 8.67 per cent during 2026-34, the company said in a statement.
Asia-Pacific accounted for around 61 per cent of the global market in 2025, while liquid shilajit products made up 60.72 per cent, indicating the growing relevance of the region and liquid formulations, it said.
Aayush Wellness said its new product contains Himalayan-sourced shilajit extract in liquid-drop form and is positioned to support daily energy, stamina and vitality. The formulation is described as rich in fulvic acid and minerals, with heavy-metal testing.