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Football kit giveaway aims to boost participation

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Core Development: Football kit giveaway aims to boost participation
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Market & Financial Impact: Millie Bright helps hand out free kit to young girls to help them keep playing in spite of costs.
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Actionable Insight: Monitor price volume action at market open; check key technical support/resistance levels.

Millie Bright said she wanted girls to feel "comfortable and confident" in their kit

Former England captain Millie Bright has helped hand out new kit to grassroots football teams in Leeds as part of an initiative aimed at keeping girls in sport for longer.

Thirty teams based in communities facing social or economic challenges were chosen by anti-discrimination charity Kick it Out for the donation.

Bright, who began her career at Doncaster Belles, said it was "vital" to keep girls playing sport.

"Every young girl deserves a kit, no matter what level they play at, and, whilst the top of the game is doing really well, real life still exists. People can't afford to give their children kits, but that doesn't mean they should go without."

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Official Publisher Attribution: This report is aggregated from Bloomberg. ZeroLive provides live aggregation, automated sentiment synthesis, and exchange disclosure monitoring for retail market participants.
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