The company plans to work with the Bosch home appliances business to make Bosch-branded air conditioners available through Bosch and BSH-branded stores
European heating and cooling solutions provider Bosch Home Comfort Group, which plans to launch Bosch-branded air conditioners next year, is eyeing a double-digit market share over the next two years, said its Managing Director Sanjay Sudhakaran.
The company is targeting to secure a place among the top five brands in the medium term, he added.
Bosch Home Comfort Group, part of German engineering major Bosch GmbH, is accelerating its India expansion strategy through a dual-brand approach. It acquired the global residential and light-commercial air-conditioning business of Johnson Controls and Hitachi in August 2025 According to the strategy, it is positioning Hitachi in the mainstream and mass-premium segments and Bosch in the performance-premium and super-premium categories to tap different cohorts of the consumer groups, Sudhakaran told PTI in an interview.
Besides, Bosch Home Comfort is strengthening its long-term commitment to India with plans to invest 80 million euros (around Rs 900 crore) over the next few years to expand manufacturing capacity, increase localisation and strengthen its engineering and testing capabilities.