It's been 13 years since the last installment of Grand Theft Auto, and fans are getting ready for what analysts say could be the biggest video game launch of all time.
The latest game in the franchise, "Grand Theft Auto VI," is set to launch on Nov. 19, after Take-Two Interactive's Rockstar Games delayed its launch twice. Roth analyst Eric Handler estimated the game maker spent more than $1 billion developing the game.
Sales figures could end up breaking records. Sensor Tower estimated over 12 million preorders through Nov. 13, and Morgan Stanley forecast the game could sell 40 million copies by March 2027.
Beyond launch week, the Grand Theft Auto, or GTA, franchise has a track record of lasting engagement over many years. Even 13 years after launch, "Grand Theft Auto V" is one of the top five most viewed games on Twitch this year.
In anticipation of the game's launch, investors have been taking note: Take-two's stock has more than doubled since the beginning of 2023.