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Amazon's Astro home robot has fans but looks destined for the 'trash heap.' Why it's trying again

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Core Development: Amazon's Astro home robot has fans but looks destined for the 'trash heap.' Why it's trying again
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Market & Financial Impact: Amazon has formed a new home robotics team and is hiring for a “new-to-world robot product,” according to CNBC’s analysis of job posts.
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Jeff Bezos made a bold bet in 2017. A sci-fi and robotics enthusiast, Bezos was convinced that consumers would have a robot in their home in the not-too-distant future.

The Amazon founder and then-CEO told a group of the company's top device executives to get to work on building one, and within a few years, the team came up with the $1,450 Astro.

The public got its first look at Astro, essentially an Alexa-equipped tablet on wheels that can autonomously navigate a home, recognize faces and act as a roving security monitor, when it rolled on stage at Amazon's fall 2021 event.

But it never evolved beyond an invite-only product. Astro shipped to just a few thousand customers, some of whom now believe the robot's days are numbered. The company also released an Astro for businesses in 2023, before sunsetting it less than a year later.

Amazon isn't giving up on Bezos' dream of a household robot just yet, despite its stumbles with Astro.

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Official Publisher Attribution: This report is aggregated from CNBC. ZeroLive provides live aggregation, automated sentiment synthesis, and exchange disclosure monitoring for retail market participants.
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