The FIFA men's World Cup U.S. television rights are formally up for auction.
FIFA is launching its tender offer Thursday for the 2030 U.S. media rights with an option for potential partners to also buy rights for the 2034 World Cup. FIFA wants bids in by Nov. 19.
YouTube, Netflix, Amazon and Disney are all interested, CNBC reported in July. Rights could sell for between $1.5 billion and $2 billion, some media executives predicted at the time. FIFA hasn't sold U.S. men's World Cup TV rights since 2011.
Fox paid $425 million for the 2026 World Cup, which broke U.S. ratings records. Matches averaged 13.5 million viewers — up 166% from 2022.
The 2030 World Cup will take place in Spain, Portugal and Morocco.