A concert is usually an opportunity for fans to enjoy live music and watch their favourite singers perform. But for one man at Punjabi singer Diljit Dosanjh's Delhi concert, the massive gathering of fans turned into a business opportunity.
The man claims to have sold 480 bottles of water in just two hours, generating sales of Rs 24,000 without setting up a shop or a formal stall at the venue.
A video shared on the Instagram account Dhandha On Ground (@dhandhaonground) shows the man explaining how he spotted an opportunity to sell water bottles to concertgoers gathered outside the venue.
According to his account, he bought each bottle for Rs 13 and sold it for Rs 50. The large crowd at the concert meant that he did not have to spend much time looking for customers, as people needed water while attending the event.
The man said he reached the concert venue with packets of bottled water and started selling them to people in the crowd.