PhonePe on Monday, 19 October, announced the evolution of its investing and trading platform Share.Market to PhonePe Invest, bringing it under the PhonePe brand.
The transition from Share.Market to PhonePe Invest brings research-backed wealth management into PhonePe’s unified financial ecosystem, alongside payments, lending and insurance. It also enables the wealth offering to reach a broader audience, making investing more accessible to PhonePe’s large and diverse user base.
As part of this evolution, PhonePe Invest pairs its stocks, IPO, mutual fund, and offerings with its newly launched Portfolio Optimiser - a holistic proprietary portfolio intelligence tool that enables users to Build, Review and Optimise their portfolios in one unified experience.
Moving beyond investment execution, Portfolio Optimiser supports every stage of the investor journey - guiding beginners with intuitive tools while empowering seasoned users with deep, actionable insights on their portfolios.
● Build - helps new investors start their investing journey with clarity and confidence and build a portfolio.