Audi India is considering local manufacturing of a battery electric vehicle (BEV), with the luxury carmaker betting on a three-pillar strategy to double its market share in the segment over the next three to five years to 15-16 per cent, a top company executive said.
In an interview with PTI, Audi India Brand Director Balbir Singh Dhillon outlined its strategy for India, centred on three key areas: customer centricity, new product introductions, and network expansion, to double its market share in the luxury car segment from around 8 per cent.
The German automaker is also looking to leverage the proposed India-EU free trade agreement (FTA) to bring more models to India to test market demand, while expanding its dealership network, particularly in tier-II and tier-III cities.
"We are contemplating a locally made BEV electric car with a decision expected in the next couple of months," Dhillon said.
Elaborating, he said, "So we intend to double our market share in the next three to five years. Customer centricity, new products, and network expansion-put together, we believe should give us doubling of our market share in the next three to five years." The proposed India-EU FTA could enable Audi to introduce more models in India at more competitive import duties and test their sales potential before considering local manufacturing, Dhillon said.