Tesla is planning to show off its long-delayed next-generation Roadster on Thursday, almost a decade after Elon Musk's company started taking deposits for the electric sports car.
The event will be livestreamed from a SpaceX test site in McGregor, Texas, near Waco. It's expected to begin at 7:55 local time (8:55 ET).
Tesla's original Roadster, designed and engineered by a team led by founding CEO Martin Eberhard, used a Lotus Elise chassis and was first delivered in 2008, selling for roughly $100,000 in small volumes until 2012.
The next-generation Roadster is expected to be a high-end, low-volume model that relies on SpaceX technology, such as cold gas thrusters, to enable it to hover. Musk fanatics have been gearing up for the demonstration, expressing their excitement on social media, but the Roadster isn't likely to have any material financial impact on the company.
Tesla reopened reservations for the refreshed Roadster in recent weeks, accepting $50,000 deposits from prospective buyers in the U.S., Canada and China. Executives are expected to disclose specific pricing, details and production targets.