Porsche on Thursday revealed a concept car called Mission S that signals a new design direction and flagship model for the famed German sports carmaker.
The debut of the sleek midengine vehicle is part of a turnaround plan revealed last week by the Volkswagen-controlled brand that includes efforts to boost profits through higher-end products and lower vehicle sales.
Porsche described Mission S as "a first glimpse of the brand's evolved design identity" that also represents a "super sports car platform" that will be positioned above its iconic 911 sports car.
The vehicle's design is recognizably Porsche but with more aggressive styling compared with its current models, including new hood vents and a roof scoop. Its rear features more differentiated flair in which the vehicle's spoiler flows into its rear panels.
"A Porsche must be recognisable as a Porsche at first glance," Porsche Chairman Michael Leiters said in a release. "The Mission S provides a glimpse of the ideas and design features that will shape Porsche in the coming years."