Jewellery stocks: Jewellery companies like Titan, Bluestone and Kalyan Jewellers are going light on gold and scaling up focus on omnichannel retail. It is a business strategy which lets customers browse, buy and exchange jewellery seamlessly through online platforms and offline stores.
The omnichannel retail market is driven by formalisation, rising affluent consumption, and growing demand for lightweight, everyday and studded jewellery, according to ICICI Securities report, which sees three different models scaling within the adoption of this new model.
Caratlane, a crucial brand of Tata Group’s Titan, is focusing to keep entry prices affordable with its wide range of light-weight and accessible jewellery items. Mainly serving younger and digital-first jewellery customers, Caratlane has four key strengths, i.e. mature online platform, Titan customer ecosystem, omnichannel retail presence and lightweight products.
“Caratlane has 394 (Sep’26) Caratlane stores and 12 Shaya stores across 157 towns. It also has two stores in the US and delivers to ~30 countries. Customer satisfaction appears healthy but should be monitored as the store network grows,” read ICICI Securities report.
Titan Company Limited share price closed marginally higher at ₹4410 per share on BSE on Monday. The jewellery stock has surged 24% in one year, 26.90% in two years and 34% in three years.