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I find it quite demoralising in store - why I do all my shopping online

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Core Development: I find it quite demoralising in store - why I do all my shopping online
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Market & Financial Impact: After Primark announced plans for home delivery, we hear from women who never go into clothes stores.
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Actionable Insight: Monitor price volume action at market open; check key technical support/resistance levels.

Jess says returning online purchases is less hassle than shopping in person

As a plus-size woman, she finds the size ranges available in stores unreliable. "The sizing in store is notoriously bad. I find it quite demoralising in store," she says.

"The average size woman in the UK is a size 14 or a size 16. I think a lot of people just don't feel seen or represented," says the 29-year-old from Peterborough.

Jess, a culture journalist and author, finds shopping online "much quicker than going into a store, paying for parking, trying things on".

And she feels posting back items that don't fit is less hassle than returning in store, while frequent visits to her local post office give her "more of a community connection".

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Official Publisher Attribution: This report is aggregated from Bloomberg. ZeroLive provides live aggregation, automated sentiment synthesis, and exchange disclosure monitoring for retail market participants.
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