With this evolution, the platform brings its investing and wealth offerings under the PhonePe brand, making investing more accessible to a wider set of users
PhonePe Invest, the investing and trading platform of PhonePe, witnessed strong customer growth in October 2026, with the baseline of platform registrations increasing by 80 per cent and new customer additions rising by 50 per cent.
The growth follows the platform's evolution from Share. Market to PhonePe Invest in October 2026, alongside the introduction of new tools and capabilities aimed at empowering investors with deep, actionable insights on their portfolios.
A key addition to the platform is Portfolio Optimiser, a holistic portfolio intelligence tool that brings together three capabilities - - Build, Review and Optimise - - within a unified experience. The tool addresses three key needs of retail investors. Build - simplifies the investment journey for beginners by guiding them through portfolio construction.
Review - offers deeper portfolio analytics and research-backed insights to investors to assess the health of their investments not only on PhonePe Invest but also of all other demat accounts in one place.