JetBlue Airways executives have sought to calm investors after shares in the airline hit a record low following a report that bondholders had contracted restructuring advisors. "We have no intention, no plans to file for bankruptcy. We are not engaged with any restructuring company," CEO Joanna Geraghty told CNBC in an interview last month.
Shares have bounced back and are up 40% so far this month as of Tuesday's close.
Geraghty has said the company is focused on its turnaround plan. A major part of that strategy is the airline betting on the premium travel boom to make it profitable again. It will start the next chapter of the effort on Wednesday, when it unveils its new domestic first-class seats at its home hub at John F. Kennedy International Airport.
Tune in at 10:50 a.m. ET as JetBlue CEO Joanna Geraghty joins CNBC TV to discuss the company's target of getting back to profitability. Watch in real time on CNBC+ or the CNBC Pro stream.
JetBlue announced it would offer a domestic first class — BlueFirst — in December 2024 and plans to start flying aircraft with the new seats and full on-board product next month. Retrofits will continue during 2027, Geraghty told CNBC late last month.