Managing AI agents is a big part of Lotte Underwood's job
Recent university graduate Lotte Underwood is a public relations executive with a twist - she spends more time using AI than actually doing PR.
Underwood, 25, joined London-based PR agency Fight or Flight in November last year, in the new role of "AI associate" after completing a degree and then a masters in marketing.
She's part of a recently established, dedicated AI team that has built around 30 AI agents. Specific tasks include industry research, client reporting, media interview preparation, helping clients create clearer briefs, and image generation.
A big part of Underwood's job is to manage those agents, check their outputs and feed those to the team members who are dealing directly with clients and the media.